Samsung has a penchant for over the top marketing campaigns, but this latest one is probably one of the zaniest yet.
Here�s the premise: soccer stars including German legend Franz Beckenbauer and Argentinian demigod Leo Messi will have to fight off a bunch of mean-looking aliens hell bent to take over our planet. Luckily (we think), the extraterrestrial bullies have agreed to an all-or-nothing soccer match against Earth�s finest, that will decide our collective fates.
Back to earth for a second, the campaign is dubbed Galaxy 11, and has just kicked off in earnest. So far, Samsung teased it with crop circles-style markings in London, New York, and Rio de Janeiro, and the presence of �aliens� at a few high-profile European matches. Beckenbauer will play the coach and Leo Messi (who�s no stranger of Samsung ads) will be the Galaxy 11�s captain. More big players will probably fill out the team�s roster in the following weeks.
Here�s Messi�s grand entrance:
You may ask, what do aliens, soccer, and Samsung have in common? Well, obviously, the Galaxy 11 will use Samsung�s Note 3, Galaxy Gear, and Note 10.1 to stave off the attacks of galactic invaders, in an Ender�s Game with balls kind of mash up. Head over to TheGalaxy11.com if you want to learn more or just stick around and tell us your opinion on Samsung�s latest stunt.
via Android Authority http://www.androidauthority.com/samsungs-galaxy-11-campaign-315852/
Hiç yorum yok:
Yorum Gönder